The Line of Sight: A Case Study
EXECUTION 2024-03-21

We recently worked with an aerospace company acting as a contractor for the US Department of Defense. The firm had grown opportunistically, adding many different lines of business, such as airplane maintenance, as demand arose alongside its original focus on drone operations. However, none of those activities could get enough resources and management attention to really thrive, and growth slowed to a halt.

We worked with the company founder to determine what his ambition really was. Was it to try and be all things to all people, or was it something else? It turned out that the company had developed a competitive edge in intel- ligence gathering and processing, an area for which the founder also had passion and expertise. We jointly decided to make it the focus of the company: a one-stop shop to provide actionable intelligence, combining drone operations and sophisticated data analysis.

The shift did not happen overnight: The other activities were profitable and were needed to finance the pivot toward intelligence. But every action was geared toward this new focus. In particular, the company made acquisitions in the area of data processing to expand its technological edge. Other lines of business were progressively shed. We’ve worked with this company for a while now, and over the past seven years, their revenues in intelligence gathering and processing has grown tenfold, allowing the founder to generate substantial personal wealth by getting further funding from a private equity fund.


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