Profitless Prosperity
2024-12-09 Robert Courser

The "One Ford" initiative, launched by CEO Alan Mulally in 2006, remains a powerful example of organizational transformation and strategy execution. Facing severe financial challenges, Ford implemented the "One Ford" strategy to unify global operations, streamline product development, and foster a cohesive corporate culture. This approach restructured regional units into a global functional model, reduced vehicle platforms, and emphasized collaborative behaviors. As a result, Ford achieved a remarkable turnaround, returning to profitability without government bailouts during the financial crisis.

However, Ford's journey exemplifies a broader challenge that organizations face: bridging the gap between strategy and execution. According to Bain & Harvard Business Review, most strategies deliver only 63% of their potential financial performance. This "execution gap" represents an average 37% performance loss—essentially an "execution tax" that organizations unknowingly pay.

Where are these "tax dollars" going? The 37% performance loss breaks down as follows:

7.5%: Inadequate or unavailable resources

5.2%: Poorly communicated strategy

4.1%: Actions required to execute not clearly defined

4.1%: Unclear accountabilities for execution

3.7%: Organizational silos and culture blocking execution

3.0%: Inadequate performance monitoring

2.8%: Inadequate consequences or rewards for success/failure

2.6%: Poor senior leadership

2.6%: Uncommitted leadership

0.7%: Unapproved strategy

0.7%: Other obstacles (e.g., inadequate skills or capabilities)

The "One Ford" strategy tackled many of these execution barriers head-on, particularly by eliminating silos, clarifying accountability, and aligning global teams. The results underscore the critical importance of disciplined execution in realizing strategic goals.

For more insights on execution and the "One Ford" approach, Bryce G. Hoffman’s American Icon: Alan Mulally and the Fight to Save Ford Motor Company offers a comprehensive exploration. Organizations can learn from Ford's experience to close the execution gap, eliminate their "execution tax," and fully unlock their strategy's potential.


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