The Essence of Strategy Execution Series Insights from "Line of Sight”: Make It Clear, Make It Known
EXECUTION 2024-02-23 Olivier Aries

Diving into "Line of Sight" by Robert Courser and Olivier Aries, our focus shifts to Chapter 5, which hones in on the pivotal role of Strategic Understanding in the execution of a company's strategy. This chapter is essential, highlighting the critical need for every team member to grasp not only the broad strokes of the strategy but also their unique role in bringing it to life.

Strategic Understanding: Clarity For Individual Action
The essence of Strategic Understanding is not merely about having a strategy but embedding its understanding throughout the entire organization, top to bottom. All too often, the strategy is meticulously crafted by the leadership team, and they assume their job is done when they pass on execution orders to their respective subordinates. It isn’t. Every single employee should be aware of the strategic goals, should understand their rationale, and should have an idea for how their role fits into the whole. This is the only way for employees to behave and take action in ways that are consistent with the strategy.

To get there, communicate relentlessly: simply, often, and to everyone. It's about ensuring the strategy is not just communicated but is understood, internalized, and acted upon across the entire organization. This involves leveraging a variety of communication channels and methods, reinforcing the strategic goals continuously to ensure they resonate at every level.

Simple Methods for Complete Strategic Understanding:

  • Expansive Communication: Employ diverse platforms – from digital tools to in-person meetings – to spread strategic messages widely.
  • Repetition: Embrace the power of repetition to aid understanding and retention, making strategic goals a familiar refrain within the organization.
  • Interactive Engagement: Foster a culture of dialogue around strategy, encouraging questions and discussions that deepen understanding and alignment with organizational goals. Walk the halls, quiz employees, answer their questions.

As we progress through the insights of "Line of Sight," the emphasis on Strategic Understanding lays the groundwork for the remaining keys to strategic execution. This chapter underscores a simple yet profound truth: for a strategy to be effectively executed, it must first be deeply understood.

Stay tuned as we continue to unfold the principles laid out in "Line of Sight," promising more practical advice and insights for weaving execution excellence into the daily rhythm of your organization.


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