Brian Alexander is a business guide, leadership coach, and best-selling author of How to Succeed in Spite of Yourself: The Ultimate Guide to Leadership through Self-Awareness. With over two decades of entrepreneurship, building sales teams, business coaching, and talent optimization consulting experience growing and scaling companies, Brian partners with CEOs and business owners of $3M-$10M service-based companies. His mission is to equip leaders with the systems, tools, and self-awareness needed to create a ‘category of one’ in their industries.

Leveraging his expertise in the Pinnacle Business Operating System, Predictive Index talent optimization, the Kolbe Index and Line-of-Sight, Brian specializes in aligning leadership teams with a strategy to eliminate bottlenecks, boost performance, and drive sustainable growth. Through his innovative coaching model, Ready Aim Climb, Brian delivers high-impact results with a combination of virtual group coaching, strategic facilitation, and leadership development—empowering teams to thrive and scale with clarity.

A gifted storyteller with a deep obsession for understanding human behavior, Brian draws on history, psychology, and personal anecdotes to connect with clients on a profound level. Known for simplifying the complex, he cuts through business challenges to reveal hidden solutions, helping companies make smarter hiring decisions, optimize team performance, and transform people challenges into growth opportunities.

“Transformation isn’t accidental—it’s intentional and earned.” This philosophy drives everything Brian does, from guiding business owners to overcome operational challenges to helping leaders unlock their full potential through self-awareness and bravery—core principles of his CLIMB values system.

Whether you’re a business owner looking to streamline operations or a leader seeking clarity in talent decisions, Brian’s expertise will take you to the next level. Ready to climb?