Brice Long is a seasoned advisor, strategist, and organizational alignment specialist with nearly three decades of experience helping leaders reduce friction, strengthen execution, and build high-performance cultures. As the founder of Blue Fin Solutions and a certified KeyneLink and Line-of-Sight℠ Implementer, Brice partners with CEOs and executive teams to uncover the root causes of organizational misalignment and transforms them into clarity, focus, and measurable progress.

Drawing from a diverse career spanning leadership roles, agency strategy, product development, and executive coaching, Brice brings a rare blend of strategic insight, operational understanding, and relational intelligence. He is known for helping leaders navigate complex, messy, and high-stakes challenges-bringing structure to ambiguity and guiding organizations toward meaningful, sustainable execution.

Brice's work centers on aligning people and strategy, improving communication and accountability, and creating systems that drive consistent performance. Whether facilitating leadership offsites, deploying the Line-of-Sight℠ organizational assessment, implementing KeyneLink's strategy execution platform, or conducting his proprietary Team Friction Audit, he helps organizations remove the friction that slows growth and unlocks the momentum that accelerates it.

Based in Oklahoma City, Brice works with organizations across the U.S., from growth-minded small businesses to multi-location companies and mission-driven nonprofits. He is a Strengths Champion Certified Coach, WeAlign Certified Coach, and an active member of the International Coaching Federation's Arkansas-Oklahoma chapter.

Above all, Brice is committed to helping leaders build aligned, engaged, and execution-ready teams capable of delivering on what matters most.