Steve Thornton

Managing Partner

Cypress, TX


As an 80/20 Profit & Growth Strategist, Pinnacle Business Guide, and a Line-of-Sight Implementer, Steve unmasks complexity to drive cash, profit, & growth. He uses the following approaches to increase the value of the business:

  • 80/20 strategic pricing framework and analytics to make an immediate positive impact on EBITDA;
  • The client’s analytics and their team’s insights to identify where to focus to accelerate organic growth;
  • Raving Fan approach to enable the client to increase share of wallet;
  • Second in Command to reduce the reliance of the business on the owner;
  • Pinnacle Business Operating System to help the client build a high-performance team and culture, improve execution and performance, and to optimize the playbooks;
  • Line-of-Sight methodology to ensure the alignment of the leadership team and organization on vision, strategy, objectives, values, ….

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