“Building a mission and building a business go hand-in-hand.” – Mark Zuckerberg
Your company’s mission statement states why your business exists. It’s at the core of what universally drives your company and employees to make progress. It highlights the impact your company is making on the world. When crafting your mission statement, you should:
Once you’ve written your mission statement, you will want to craft a strong vision statement. A vision statement serves as a road map indicating what your company wants to become by setting a defined direction for the company’s growth. It is a guide to help the organization make decisions that align with its philosophy and declared set of goals. Your vision should be dynamic and drive constant learning, innovation, and performance. When crafting your vision statement, you should:
It is critical that your organization has both a strong mission statement and a strong vision statement. Your mission explains your organization’s “why”. Why your organization does the things they do and what goals they plan to achieve. Your vision statement explains “how” your company is going to accomplish those goals.
Need help crafting your mission and vision statement? We’re here to help! Contact us at 724-778-3391 to learn more!