One of the best-kept secrets about strategy is that you are in control. You get to choose the game you want to play and plot how you might use this advantage as you go about trying to win it. Further, you can choose to lead across a variety of dimensions – market share, innovation, product quality, or customer service. The author of this article states, “you can tip the odds of success in your favor with these decisions.”
In pursuit of becoming a market leader, the author offers the following three tips:
Instead, as the author states, senior management plays it safe by trying to be all things to all customers. To that end, mediocrity and average returns often
become the result.